Intuitive decisions are part of everyday business life. And yet they are often viewed critically by management.
Decisions are made rationally as head decisions or intuitively as gut decisions. This also applies to decisions in companies. There, however, intuitive decisions are often viewed critically because the fact-based foundation is lacking. This motive led to the research cooperation between the Institute of Information Systems – Information Engineering in Linz and TD Trusted Decisions GmbH in 2016. Together we are working on the research project: Recognizing and visualizing gut decisions and measuring the quality of a gut decision.
Read more about the empirical study in our publication in the journal “HMD Praxis der Wirtschaftsinformatik – Issue 4/2018” by Springer Verlag. Download the article here for free.