Research & Development

by | May 21, 2019

Our research cooperation with the Institute for Information Systems – Information Engineering continues successfully on an international level.

We pool our expertise with a research focus on economic decision making. The objective is to identify gut decisions and make them visible and qualitatively measurable. With this research topic, we are opening global doors in South Korea, the USA and China.

A short review after Seoul

Back in December 2017, we presented a first version of an IT prototype in the context of economic decision making at the “Workshop for Information Technology and Systems”, or WITS, in Seoul, South Korea. The prototypical implementation focused on the effort to recognize and make visible the gut decision and to measure the quality of a gut decision. The interest of the conference participants in this topic was great and the feedback was correspondingly diverse. We were able to collect feedback regarding the overall concept, the (software-technical) prototypical implementation as well as the possibility of exploitation.

Further development of the prototype

Inspired by this positive feedback and the new funding from the Austrian Research Promotion Agency (FFG), we have continued the cooperation. Our plan was to conduct a quantitative study of intuitive decision-making. Of the 200 decision-makers who were asked to participate in the study, almost 120 supported us. This has resulted in an incredible response rate. Based on this qualitative data, the first prototype was transformed into a new, web-based prototype.

From South Korea to North America

After completion of the prototype, TD Trusted Decisions together with the Institute of Information Systems – Information Engineering of the Johannes Kepler University Linz decided to submit the further progress of the research to a North American conference of the Information Systems discipline. The scientific discipline “Information Systems” represents the Anglo-American counterpart to the German-language Business Informatics. The potential in our topic was also recognized here and our contribution to this conference was accepted.

AMCIS 2018 – The research topic being discussed in New Orleans.


The annual Americas Conference on Information Systems (AMCIS: Americas Conference on Information Systems) is considered one of the leading conferences for presenting the broadest diversity of research by and for IS / IT academics. Each year, its papers and panel presentations are selected from over 700 submissions, and AMCIS proceedings are in the permanent collections of libraries around the world

So we are proud to announce that we successfully presented our paper “Decision Engineering in Case of Intuitive Decisions” there on16.08.2018 by Dr. David Rückel (JKU) and Philipp Wicke (TD).

The Completed Research Full Paper with content on methodology, prototype description and further information can be downloaded here:

PACIS 2019 – Success takes us to China

Ongoing intensive research activities on the topic of decision making as well as further studies carried out lead us across the Pacific.

We will be able to present our further research results at PACIS this year. The Pacific Asia Conference(PACIS 2019) will be held in Xi’an, China, following the successful PACIS series since 1993. PACIS is the premier international information systems (IS) conference and the only AIS-sponsored conference in the Pacific Asia region. The primary purpose of PACIS is to provide an opportunity for researchers and practitioners of regional and international information systems to meet in an annual forum that maximizes the opportunity for information exchange.

In our next newsletter, we will of course inform you about our presentation at PACIS 2019 and our new research results.

Dr. Barbara Krumay, Prof. Dr. Stefan Koch and Dr. David Rückel (JKU)

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