Specialist event at Hannover 96

by | Sep 30, 2019

This was the specialist event “Decision-making in the digital age”.
at Hanover 96

“Increase digital fitness. Exploiting potentials ” – this was the motto of the event held on September 17. The organisers TD Trusted Decisions GmbH and Corporate Planning AG have brought speakers from well-known companies onto the speaker stage for this day. You can find the result in this review.

The specialist event “Decision-making in the digital age” is to be understood as an impulse generator for all important decision-makers from digital business, controlling and finance. It took place on 17 September 2019 in Hanover under the motto “Increase digital fitness. Exploiting potentials.” With increasing digitization, it is especially important to talk about the diverse potentials as well as the numerous challenges.

Speakers of the TD event
Therefore, our customers spoke about their experiences and company decisions regarding the optimization of decision-making processes. With the use of CP AG’s controlling solutions, which are individually tailored to the customer, requirements in the company can be flexibly solved. The customers BASF, Hannover 96 and inTime showed in a live demo how their operational planning is done and how an integrated financial and profit planning looks like. Our visitors received new impulses for their controlling, finance and consolidation through these best practice examples. They were able to take away concrete insights and actionable recommendations.

How do we decide?

Philipp Wicke from TD Trusted Decisions Hannover started the discussion on decision making. It gave the visitors a simple view into the nevertheless very extensive theme world. What is the path to the decision? What types of decision are there? Can intuition be trusted? This exciting topic has occupied Philipp Wicke for some time. In cooperation with the Institute for Information Systems – Information Engineering at the Johannes Kepler University Linz, he researches the topic, prepares scientific studies and publishes worldwide. Philipp Wicke’s mission on this day was to provide the visitors with a tangible strategy for decision-making processes.

Success stories of well-known companies from Hanover

How data becomes decisions! Bernhard Schneider, Head of Accounting at inTime Express Logistik GmbH in Isernhagen, gave the participants of the event an insight into the handling of Business Intelligence. The company is now exploiting the potential of its data to the maximum, thanks to the use of Corporate Planning software solutions. Many work steps have been automated in partnership with TD Trusted Decisions. All data are clearly and uniformly available in the system. This leaves management more time for valuable analyses that serve as a basis for decision-making.

Another presentation came from Ute Neuenschwander. She is Manager Planning and Reporting at the well-known company BASF Catalysts Germany in Hanover. At the time, they needed a flexible planning tool for their fast-moving catalyst market. Ute Neuenschwander described to the visitors how the master tree concept of Corporate Planner convinced her and how the BI solution QlikView enables fast ad-hoc analyses. The clear concept for this was given to Ute Neuenschwander from TD Trusted Decisions. “For years, we have enjoyed a trusting and excellent working relationship with TD’s consultants,” says Ute Neuenschwander.
Hannover 96 was not only the host of the premises on this day. As a long-time customer of Trusted Decisions and Corporate Planning, Daniel Lüders, Controlling / Reporting at Hannover 96 Sales & Service, had a lot to say about planning and budgeting. He took the visitors into the fast-paced world of football and the painful relegation in the Bundesliga as well as into the confidence of the resurgence. With the software solutions from CP and Qlik, the association has control over current and future costs at all times.

Successful digitization is like football

The keynote was presented by Jens Ropers under the motto “Better decisions with technology, tactics and team spirit”. As a partner at CA controller akademie, he advises companies on the development of qualification strategies in the context of digital transformation. On successful digitisation, he says: “Football is a good example of working in a complex environment. Every player has to make permanent decisions in terms of holistic tactics.”


Tools for the optimization of decision processes

Of course, the participants of the trade event also got a good overview of the software solutions of CP Corporate Planning. Marcus Schumacher, Regional Sales Manager at Corporate Planning in Hamburg, presented the possibilities of integrated financial and success planning. On data visualization, he said, “Meaningful visualizations help companies make data-driven decisions quickly.”

Harald Straßmair from TD Trusted Decisions in Wels, Austria, then took on the topic of modern analysis in companies. Integration with Qlik Sense and QlikView data discovery software makes all planning data from Corporate Planning solutions available for multidimensional analysis. “Companies act as intelligently as the sum of their decision-makers. A good reason to enable as many employees as possible to individually analyze their data,” says Harald Straßmair.

A look behind the scenes at Hannover 96

In the afternoon, the participants got exciting insights into the Bundesliga stadium with the stadium tour. Even for those not interested in football, this individual tour of the Reds’ venue was a fascinating excursion. It was concluded with an unforgettable group photo in the stadium and the press room.

Group photo stadium trade event
Group photo press room trade event


At our specialist event, visitors benefited from the experiences of our customers, the expert knowledge of our keynote speaker and the staff of Corporate Planning and Trusted Decisions, as well as from the special concept of our event.
The focus of this event was on the digitalization of decision-making processes, which can be implemented with different tools. Starting with prioritization processes or commitment processes up to planning tools for operative controlling or consolidation. These tools are implemented by TD Trusted Decisions at companies to make their decision-making processes more transparent and available in digital form.
Through the concluding discussion of the lecture topics in small groups and the exchange as well as the networking with professional colleagues, the visitors took away valuable suggestions at the end of the day, which they can use for the optimization of the digital decision-making processes in their organization.

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