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What is big data?

Big data is a collective term for the amount of structured and unstructured data generated by companies worldwide every day. These huge data sets include everything from simple transaction data to social media posts and sensor data.

Big data is a challenge for companies because it is difficult to manage, analyze and evaluate these data sets. But there is also a great opportunity: by using the right technologies and processes, companies can benefit from big data by better understanding what their customers want and what is going on in their business.

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