What is Big Data?
Big Data is a collective term for the amount of structured and unstructured data generated daily by companies worldwide. These massive data sets include everything from simple transactional data to social media posts and sensor data.
Big Data is a challenge for companies because it is difficult to manage, analyze and evaluate these data sets. But there’s also a big opportunity: by using the right technologies and processes, companies can capitalize on Big Data by better understanding what their customers want and what’s going on in their business.