What is integrated corporate planning
Integrated business planning (IUP) is a planning approach that takes an integrated approach to business activities. This approach assumes that business activities are interdependent and must therefore be taken into account in an integrated planning process.
IUP therefore aims to link and coordinate the different planning units (e.g. marketing, production, finance) of a company. This integration is intended to ensure that the company's various planning units are coordinated and that no planning errors occur.
Another key aspect of IUP is the consideration of the company as a whole. This means that not only individual departments or business areas are considered in planning, but the company as a whole. This enables the company to include external factors (such as the economy) in its planning and thus make corporate planning even more flexible and adaptable.
Integrated corporate planning is a very flexible and adaptable planning approach that considers the company as a whole. The integration of the different planning units should ensure that no planning errors occur.
