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Sales controlling

What is sales controlling?

Sales controlling is the monitoring and control of a company's sales. It comprises the planning, management and control of sales activities in order to achieve the company's objectives.

Sales controlling is an important component of business success. Effective sales controlling can help a company achieve its sales targets and improve its market position.

A key aspect of sales controlling is the analysis of sales activities. By analyzing sales data, companies can determine which factors have a positive or negative influence on sales. These findings can then be used to adapt the company's sales strategy and achieve sales and profit targets. Another important aspect of sales controlling is the monitoring of sales activities. By monitoring sales, companies can ensure that all sales measures are effective and targeted. It also allows companies to react to changes in the market in good time and adapt their sales strategy accordingly.

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