Customer Story - Hannover 96
"The implemented business solution Corporate Planner OC is intuitive, simple and flexible. It's fun to work with the software." - Daniel Lüders
Daniel Lüders
Controlling / Reporting - Central Services
About the company
Hannover 96 Sales & Service GmbH & Co. assumes a service provider function for the Hannover 96 Group. This activity focuses on the implementation of merchandising, ticketing and central services (such as accounting), as well as brand management and maintenance tasks.
The Hannover 96 Group also includes the sub-units Hannover 96 Sales & Service GmbH & Co. KG (administration, ticketing, IT and marketing), Hannover 96 Arena GmbH & Co. KG (stadium and third-party marketing), Hannover 96 GmbH & Co. KGaA (professional soccer with licensing and the youth training center) and primetec GmbH (security and cleanliness services). Other smaller Group subsidiaries close the circle of the soccer club.
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Hin zu einer dynamischen Unternehmensplanung
Ziel des Projekts war vor allem die Optimierung der operativen Unternehmensplanung in den einzelnen Gesellschaften der Konzerngruppe. Besonders im Hinblick auf die Planung und das Berichtswesen sollten alle Bereiche an die entsprechenden Vorgaben der Deutschen Fußball Liga (DFL) angepasst werden.
Das neue Programm sollte außerdem die verschiedenen Planungsfunktionen im Zuge der Lizensierung (1., 2. oder 3. Liga) und der Möglichkeit zur Szenarienplanung bieten. Gerade in Zeiten von Corona gab es vielfältige Szenarien, die mit Zuschauern, ohne Zuschauern, aber auch nur mit Teilen von Zuschauern geplant wurden.
Darauf wurden die einzelne Liquiditätsplanungen verglichen bzw. angepasst oder erstellt. Mehrere Forecasts wurden unterjährig erzeugt, um so nah wie möglich an das voraussichtliche IST zu gelangen oder eventuelle Abweichungen zu erkennen. Die verschiedenen Strukturen der DFL, des Konzerns oder die verkürzten Sichtweisen wurden über das Master-Client Konzept abgebildet bzw. vereinfacht. Selbst eine kurze Management-Konsolidierung konnte aufgebaut werden. Die Spieltagsanalyse über die Kostenträger zeigte einzelne Spieltags-Kennzahlen (Umsatz pro Zuschauer, Auslastungsgrad oder Durchschnittspreise etc.) genau auf. Eine exakte Kostenstellenstruktur konnte abgebildet werden und diese diente als Grundlage des Berichtswesens der einzelnen Unternehmensbereiche wie z.B. das Nachwuchsleistungszentrum und mehr.
Highlights
Ziel des Projekts war vor allem die Optimierung der operativen Unternehmensplanung in den einzelnen Gesellschaften der Konzerngruppe. Besonders im Hinblick auf die Planung und das Berichtswesen sollten alle Bereiche an die entsprechenden Vorgaben der Deutschen Fußball Liga (DFL) angepasst werden.
Das neue Programm sollte außerdem die verschiedenen Planungsfunktionen im Zuge der Lizensierung (1., 2. oder 3. Liga) und der Möglichkeit zur Szenarienplanung bieten. Gerade in Zeiten von Corona gab es vielfältige Szenarien, die mit Zuschauern, ohne Zuschauern, aber auch nur mit Teilen von Zuschauern geplant wurden.
Zukunftsaussichten
Die Zusammenarbeit mit TD Trusted Decisions war geprägt von engem Austausch auf Augenhöhe. Die Einführung der Software verlief strukturiert und flexibel - inklusive individueller Anpassungen an spezifische Anforderungen.
Das Ergebnis: spürbare Zeitersparnis, automatisierte Planungsprozesse und eine zentrale, verlässliche Datenbasis für das Reporting. Für noch mehr Transparenz im Unternehmen plant das Staatsbad Pyrmont den weiteren Ausbau der CP-Web Client-Anwendung. So sollen Entscheidungsgrundlagen künftig noch schneller und übersichtlicher zur Verfügung stehen.
The goal
The focus of the first project phase was on optimizing operational corporate planning in the individual companies of the Group. We started by mapping the company's cost center structure, which is the basis for planning. All scenarios are planned or mapped from here. Further attention was paid to topics such as the planning of match operations (e.g. TV money, spectators or advertising, etc.). All areas should be uniformly adapted to the official requirements and specifications of the German Football League (DFL) with regard to planning and reporting. Furthermore, the various cost centers of the new youth performance center were to be mapped and planned. In the course of applying for a license (1. 2. or 3. league), the possibility of scenario planning was also of central importance in the selection of suitable software. The possibility of automatic deformation in the area of audience planning represented a significant simplification.
The decision-making process
Following a recommendation from a friend, the company soon opted for the Corporate Planner OC software solution. This decision was also supported by the numerous positive references for Corporate Planning AG and the fact that it is a German software provider based in Hamburg. The intuitive software was ultimately convincing thanks to its extensive analysis functions during the free trial phase.
For professional support in the implementation of the new software solution, the decision was also quickly made in favor of the CP-certified consulting company TD Trusted Decisions from Hanover: "With the consulting company TD Trusted Decisions and its headquarters in Hanover, we have short service channels and therefore flexible response times with good consulting quality under the project management of Philipp Wicke," says Daniel Lüders from the Controlling department, explaining the decision.
Implementation and challenges
The software was implemented as an on-premise solution; the program was therefore installed on the company's internal servers. The project goals were implemented quickly and efficiently in individual sprint meetings, always with the support of TD Trusted Decisions: "In addition to individual consulting, we received individual training based on the initial work results so that we could then work even more effectively on further development. This had the advantage that we were able to carry out work on the system very quickly on our own and therefore without incurring any costs," says Daniel Lüders.
There were no difficulties during the implementation phase of the programs, only challenges with regard to the individual program design, for which alternative solutions were always quickly implemented. "We were able to rely on the many years of expertise of project manager Philipp Wicke right from the start and followed his recommendations and implementation suggestions."
Corporate Planner OC
The controlling software was set up smoothly and efficiently thanks to the support of TD Trusted Decisions GmbH. The program itself fulfilled the expectations set at the beginning.
Experience and evaluation
The business intelligence software Corporate Planner OC enabled a remarkable process optimization in the company. As a bridge to the consolidation of the various companies in the Group, the program made operational controlling considerably easier thanks to its pioneering and flexible function. In particular, the level concept and the various planning options of the program were immediately convincing, as was the integrated financial and profit planning.
Daniel Lüders describes the implemented business solution as "intuitive, simple and flexible. It's fun to work with the software."
Conclusion and outlook: What's next?
The initial expectations regarding the software and the cooperation with TD Trusted Decisions were very good. The new tool provides extremely effective support in day-to-day business, especially in the fast-moving world of soccer.
For this reason, the decision was also made to introduce the CP Dashboard (Analytics by Qlik), which is currently being implemented; the mapping of legal consolidation with the help of CP Cons is under discussion: "We have always been able to rely on the professional and cooperative support of Trusted Decisions," says Daniel Lüders, who is also looking forward to future collaboration.