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Your company figures under control: balance sheet analysis as a success factor

Yvonne Wicke | 26. August 2024

In today's business world, which is characterized by rapid change and growing complexity, sound financial decisions are essential. Balance sheet analysis is a key tool for accurately assessing the financial health of your business and developing forward-looking strategies. But what makes an effective balance sheet analysis and how can you make the best use of this tool to achieve your business goals?

In this article, we will guide you step by step through the basics and advanced techniques of balance sheet analysis. We will show you how you can use modern methods and digital tools to gain deeper insights into your financial situation and derive concrete measures to increase your company's competitiveness. Discover practical solutions and valuable tips that will help you to make decisions based on solid data and thus ensure sustainable success.

Immerse yourself in the world of balance sheet analysis and find out how you can use this powerful tool to future-proof your company.

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Introduction to balance sheet analysis

Balance sheet analysis is a key tool for precisely recording the financial situation of a company and making well-founded decisions. The definition of balance sheet analysis includes the examination of a company's annual financial statements in order to determine important key figures for strategic decisions. By systematically examining the balance sheet, companies can evaluate their net assets, financial position and results of operations in detail and identify potential risks and opportunities. Balance sheet analysis is therefore not only relevant for large corporations, but also for small and medium-sized companies that want to better understand their economic situation and set a strategic course for the future.

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Aim and purpose of the balance sheet analysis

The main purpose of balance sheet analysis is to assess the financial health of a company. It examines both liquidity and profitability to ensure that the company is able to service its current liabilities while remaining profitable in the long term. This includes the systematic examination of balance sheets as part of the balance sheet analysis. This information is of great interest to lenders, investors and other stakeholders in particular, as it provides insights into the stability and future viability of the company.

Significance of the capital structure

Another key aspect of the balance sheet analysis is the examination of the capital structure. This provides information on the relationship between equity and borrowed capital and how the company finances its investments. A solid capital structure is crucial for long-term stability and the company's ability to survive in difficult economic times.

Financial development over time

In addition to assessing the current situation of a company, balance sheet analysis also offers the opportunity to track financial development over several years. By comparing annual financial statements from different periods, trends and changes can be identified that can provide important information for future corporate strategy.

Relevance of the right analysis tools

This basic introduction to balance sheet analysis shows how important it is to use the right tools and methods to make informed decisions. In the following sections, we will delve deeper into the various key figures and methods of balance sheet analysis and provide you with practical solutions and tips.

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Important key figures in the balance sheet analysis

Key figures are at the heart of every balance sheet analysis. They provide a concise overview of a company's financial position and allow performance and stability to be assessed objectively. In this section, we look at the most important ratios used in balance sheet analysis.

Liquidity ratios

A company's liquidity provides information on how well it is able to service its short-term liabilities. One of the key liquidity ratios is liquidity ratio I, which measures the ratio of cash and cash equivalents to current liabilities. Another important indicator is liquidity ratio II, which also includes receivables. Both ratios help to assess the company's short-term solvency.

Profitability ratios

Profitability ratios measure how efficiently a company uses its resources to generate profits. One of the most important key figures in this area is the return on equity, which puts profit in relation to equity. It provides information on how profitable the company is in relation to the investments made by the owners. Another important indicator is the return on assets, which measures profit in relation to total capital employed and thus provides a more comprehensive view of the company's profitability.

Key figures on capital structure and debt

A company's capital structure provides information on how it finances its investments. A key indicator in this area is the equity ratio, which measures the share of equity in total capital. It shows the extent to which a company is financed by its own funds. The debt ratio, on the other hand, provides information on how high the company's debt is. These ratios are crucial for assessing the financial stability and risk of a company.

Significance of pro forma key figures

In addition to the traditional balance sheet ratios, pro forma ratios also play an important role in balance sheet analysis. These ratios are often used to simulate the effects of specific events or transactions that are not reflected in the normal balance sheet. They offer an additional perspective and help to better understand potential developments and scenarios.

These key figures form the basis for a well-founded balance sheet analysis and provide valuable information that helps you to accurately assess the financial situation of your company and make well-founded decisions.

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Methods of balance sheet analysis

Choosing the right methods is crucial in order to obtain meaningful results from the balance sheet analysis. Different approaches offer different insights into the financial situation of a company and allow the data to be viewed from different perspectives. In this section, we present the most important methods of balance sheet analysis.

Vertical balance sheet analysis

The vertical balance sheet analysis focuses on the structure of the balance sheet by comparing the individual items to the balance sheet total. This method makes it possible to evaluate the composition of a company's asset and capital structure. A frequently used example is the analysis of asset coverage ratios, which shows how fixed assets are financed by long-term capital. This ratio is particularly important for assessing the stability of the company's long-term financing.

Horizontal balance sheet analysis

The horizontal balance sheet analysis compares the balance sheet items over several reporting periods. This method is ideal for identifying trends and developments. By comparing annual financial statements over several years, growth or contraction trends can be identified in various areas of the company, such as receivables or the development of the capital structure. This analysis is helpful to better understand the long-term development and financial health of the company.

Analysis of annual financial statements

The analysis of annual financial statements goes beyond the balance sheet alone and includes the income statement and cash flow statement. Accounting plays a central role here, as it enables the methodical breakdown and assessment of annual financial statements. This holistic view makes it possible to comprehensively assess the earnings situation, liquidity and investment capability of the company. The analysis of the annual financial statements provides valuable insights, particularly with regard to the assessment of risks and the planning of future strategies. The cash flow statement, for example, shows how the company's cash and cash equivalents have developed over the course of the year and how this affects liquidity.

Application in practice

In practice, companies should use a combination of these methods in order to obtain as complete a picture as possible of their financial situation. Vertical and horizontal analysis complement each other ideally, as they shed light on both the structure and the development of balance sheet items over time. The inclusion of the analysis of the annual financial statements ensures that the earnings situation and liquidity flows are also included in the assessment. This holistic approach makes it possible to make well-founded and future-oriented decisions.

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Practical application of balance sheet analysis

The theoretical principles and methods of balance sheet analysis are essential, but the real added value is in the practical application. In this section, we look at how companies can use balance sheet analysis on a day-to-day basis, what tools are available to them and how they can achieve competitive advantages through targeted analyses.

Analysis tools and software solutions

In today's digital world, there are numerous software solutions available that significantly simplify and refine balance sheet analysis. Tools such as ERP systems, specialized accounting software and business intelligence platforms make it possible to process complex amounts of data quickly and efficiently. These software solutions not only offer automated calculations of key figures, but also detailed reports and interactive dashboards that allow users to view financial data from different angles.

The use of such tools can significantly reduce the time required for balance sheet analysis and improve the accuracy of the results. The use of such software solutions is almost indispensable, especially in large companies where enormous amounts of data have to be processed on a daily basis. They make it possible to recognize trends at an early stage and react quickly to changes in the financial situation.

Examples from practice

Balance sheet analysis is used in practice by companies of different sizes and from different sectors. A typical example is the regular review of liquidity by medium-sized companies to ensure that sufficient funds are available to cover short-term liabilities. By analyzing liquidity ratios, companies can take early action to avoid bottlenecks, for example by adjusting their payment terms or taking out short-term loans.

Another practical example is analyzing the profitability of investments in new markets. Companies looking to expand use balance sheet analysis to weigh up the potential returns and risks. By examining past financial performance and creating pro forma figures, they can make informed decisions about whether an investment is worthwhile.

Best practices for balance sheet analysis

In order to exploit the full potential of balance sheet analysis, companies should follow a few tried and tested procedures. Firstly, it is important to carry out the analysis regularly, ideally on a quarterly basis, in order to always have an up-to-date picture of the financial situation. Secondly, the balance sheet analysis should always be carried out in the context of the company as a whole, i.e. it should not be viewed in isolation but combined with other financial reports such as the income statement and cash flow statement.

Another important aspect is working with an experienced tax consultant or auditor who can interpret the results of the balance sheet analysis and make valuable recommendations. These experts have the necessary specialist knowledge to understand even complex issues and develop practical solutions.

This practical application of balance sheet analysis shows how important it is not only to apply the right methods, but also to use the right tools and carry out the analysis regularly and holistically.

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Balance sheet analysis in corporate management

Balance sheet analysis is more than just a means of assessing a company's financial situation. Used correctly, it is a strategic instrument that makes a significant contribution to corporate management. In this section, we look at how the results of balance sheet analysis can be incorporated into strategic decision-making processes and support risk management.

Benefits for strategic decisions

The findings from the balance sheet analysis provide a solid basis for strategic decisions. By examining the capital structure, liquidity and profitability in detail, company managers can make well-founded decisions that promote both the growth and long-term stability of the company. For example, the results of the analysis can be used to develop investment strategies, make financing decisions or open up new markets.

Particularly in times of economic uncertainty, it is crucial to have a precise understanding of the company's financial situation. The balance sheet analysis helps to assess the company's resilience to external shocks and make adjustments if necessary. This could mean reducing debt capital, strengthening the equity base or minimizing unnecessary risks.

Integration into controlling and risk management

Balance sheet analysis should be an integral part of a company's controlling and risk management. It provides important key figures that should be monitored regularly as part of controlling in order to identify deviations from planned targets at an early stage and initiate countermeasures. These key figures not only provide information on the current financial situation, but also on potential developments that could affect the company.

In risk management, balance sheet analysis plays a central role in the identification and assessment of financial risks. By systematically analyzing the asset and capital structure, weaknesses can be uncovered and targeted risk mitigation measures can be developed. One example of this is the analysis of the debt ratio, which provides information on how dependent the company is on external financing and what risks are associated with this.

Long-term benefits and outlook

Regular and careful balance sheet analysis creates transparency and strengthens confidence in the company's financial management. It not only provides insights into the current situation, but also helps to anticipate future challenges and respond to them in a targeted manner. Companies that systematically integrate balance sheet analysis into their decision-making processes are better positioned for long-term success.

Rely on well-founded decisions with a comprehensive balance sheet analysis

Balance sheet analysis is an indispensable tool for the financial management and strategic planning of your company. It enables you to make well-founded decisions, minimize risks and ensure the long-term financial health of your company. Precise knowledge of your net assets, financial position and results of operations as well as a precise evaluation of the annual financial statements are the key to future-proofing your company and successfully exploiting new opportunities.

If you want to take full advantage of the possibilities of balance sheet analysis and rely on professional support, we can provide you with comprehensive services. We accompany you in the development and implementation of your data strategy, support you in optimizing your business processes and help you to make sound decisions based on solid data.

Arrange a non-binding initial consultation today and find out how a strategic balance sheet analysis can help you achieve your business goals effectively. Let's set the course for your long-term success together.

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